Akzo Nobel

Canvas Category OEM : Chemical

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Primary Location Amsterdam, Netherlands

Financial Status AMS: AKZA

As experts in making coatings, chances are you’re only ever a few meters from one of our products. Active in over 150 countries, we’ve set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

Assembly Line

CEOs Are Dooming Business Travel — Maybe for Good

📅 Date:

✍️ Authors: Alexander Pearson, Tara Patel, William Wilkes

🔖 Topics: augmented reality, virtual reality

🏢 Organizations: Akzo Nobel, Aptiv, Shell


Take Akzo Nobel NV, Europe’s biggest paint maker, for instance. At its Amsterdam headquarters, Chief Executive Officer Thierry Vanlancker has spent the past year watching his manufacturing head, David Prinselaar, flap his arms, madly gesticulate and seemingly talk to himself while “visiting” 124 plants by directing staff with high-definition augmented-reality headgear on factory floors. A task that meant crisscrossing the globe in a plane before is now done in a fraction of the time — and with no jet lag. For Vanlancker, there’s no going back.

Royal Dutch Shell Plc has created online control rooms with interactive 3D simulations of oil platforms and plants, giving engineers virtual access from home. In Troy, Michigan, Kevin Clark, the CEO of Aptiv Plc, a former car parts unit of General Motors Co., is using drones and Oculus augmented-reality headsets to show customers the performance and manufacturing run rates of plants in Mexico, Hungary, or China.

Read more at Bloomberg (Paid)