BMW i Ventures Leads Series A Investment in Optical AI Technology Company, Alitheon
BMW i Ventures announced today their lead investment in a $10M Series A round for Alitheon, an Optical AI technology company. The company’s FeaturePrint® technology quickly and easily digitizes physical objects for irrefutable identification, authentication, and tracing, and eliminates misidentification and misuse of items. BMW i Ventures previously invested in the company’s seed round and is co-leading this round of investment alongside Imagine Ventures, a Seattle-based venture capital firm.
“The counterfeit crisis is a major cause of concern – not only for economic reasons, but even more as individual safety is concerned,” said Marcus Behrendt, Managing Partner at BMW i Ventures. “Alitheon’s cutting-edge technology and ability to bring trust and safety back to supply chains is groundbreaking. After participating in Alitheon’s Seed Funding, we’ve watched the growth of the team and the rising potential of its technology, and are excited to lead its Series A as they bring their product to market.”