CH Robinson
Assembly Line
C.H. Robinson Introduces AI Technology to Automate Email Interactions
Logistics management company C.H. Robinson has automated email transactions with shippers using generative e artificial intelligence large language models (LLM), to offer shippers who use email the same speed-to market and cost savings as shippers who are more digitally connected to the company.
The technology classifies incoming email, reads it and replicates the steps a person would take to fulfill a customer’s request. For example, shippers often still choose to send an email asking for a price quote rather than log into a digital platform. On an average business day, the global logistics company receives over 11,000 emails from customers and carriers requesting pricing on truckload freight.