Enphase

Assembly Line

The Titanium Economy: Emerging stronger in the face of disruption

📅 Date:

✍️ Authors: Kimberly Borden, David Ebenstein, Inga Maurer, Asutosh Padhi

🏢 Organizations: McKinsey, Enphase, Graco, Tesla, HEICO, Middleby, Sealed Air


Companies in the Titanium Economy have taken steps to build agility in response to changing preferences and global supply chain challenges. They have innovated to meet their customers’ evolving needs by consolidating their value chains, maintaining regional sourcing and production, and minimizing the distance between engineering and manufacturing and their supply chains.

In the face of disruptive macroeconomic trends, the Titanium Economy has demonstrated resilience by adopting a playbook of calculated, through-cycle steps that companies across all sectors can learn from and implement. In our next article, we will explore the specific actions of this playbook and how they can help American industrials lay the foundation for the country’s future position on the world stage.

Read more at McKinsey Insights