OEM : Retail
Every day we open our doors and welcome millions of hungry people. But they’re not just hungry for food. They’re hungry for something that can make their lives healthier, easier, brighter and a bit lighter. They’re hungry to feel good, do well, to go from anxiety to inspiration. So whether we manufacture, market, stock, check, deliver, or manage, we all try to make their experience as uplifting as possible. Just like Barney Kroger did when he brought together the butcher, the baker, dry goods, and produce all under one roof. We’ve always been about value, convenience, and making customers’ lives simpler.
Next to the last steel mill in town, a robotic farm grows backed by Pritzker billions
“Our smart manufacturing facility improves the yield, taste and texture of the vegetables, and does that with 95% less water, 95% less land, and uses no pesticides or chemicals,” said Webb, who is 33. Fifth Season’s automated proprietary system grows fresh produce year-round indoors in vertical trays, relying on artificial intelligence, robotics and data to control light, water and nutrients, and harvest leafy greens.
Fifth Season is competing in a capital intensive, highly fragmented market with more than 2,000, mostly smaller farms and a handful of larger scale players. Among the largest is San Francisco-based Plenty Unlimited, which recently inked $400 million in strategic funding from Walmart and plans to sell its fresh produce from its Compton facility at the retailer’s California stores. Another major rival is AeroFarms in Newark, New Jersey, which scrapped a SPAC deal to go public in October 2021 and is continuing to build out capacity at a Danville, Virginia farm.
Kroger and Nuro Announce Expanded Collaboration, Showcasing New Autonomous Vehicles Set to Power Grocery Delivery Service
In 2018, Kroger, America’s largest grocery retailer, and Nuro, leading autonomous vehicle company, announced a partnership to deliver fresh groceries with all-electric, autonomous vehicles. “Our expanded collaboration with Nuro supports Kroger’s commitment to provide fresh food, at a great value – all without asking our customers to compromise,” said Yael Cosset, Kroger’s Senior Vice President and Chief Information Officer. “The role of autonomous vehicles in our seamless ecosystem continues to increase, contributing to meeting our customers in the context of their day without compromising on the quality or value, while contributing to our long-term growth and sustainability goals.”
Leveraging Nuro’s new third-generation vehicles, Kroger will continue to grow its digital offerings in Houston, one of the largest cities in the U.S., building on its commitment to anything, anytime, anywhere. Grocery delivery through autonomous vehicles is a leading-edge e-commerce solution that offers customer-focused convenience – regardless of basket size.