You know Morton for its salt. Now it’s turning that salt into cleaning products
Morton teamed with Salt Science, a new startup, to manufacture seven cleaning products that are nontoxic, breathable, and harmless in case of contact with skin or food—unlike most other so-called eco cleaning solutions that are plant-based but still contain various irritants and allergens.
“So what we’re selling is the HOCl solutions at different parts per million,” Israni says. All the while, the pH remains neutral—unlike highly alkaline bleaches—and therefore free of toxins. “The biggest takeaway from all of this is it’s nontoxic because it’s at a neutral pH,” he says.