Overcoming barriers to B2B eCommerce
Manufacturers now need to focus on evolving their strategies and leveraging digital solutions to meet B2B buyer needs. This will require specialist expertise to overcome complex challenges, from legacy technology constraints, entering new markets and the need to replicate offline experiences online.
Watco identified the need to migrate its traditional buyers online to gain a competitive advantage and cater for its growing digitally savvy audience. A new eCommerce website was launched with country-specific variants for the UK, France, Ireland and Germany. The flexible and scalable platform provided a configurable framework, free from constraints allowing Watco to continue to evolve and innovate whilst meeting the changing needs of their business and customers.